CNET Ad Solutions

CNET House Ads

A suite of standard and high impact house ads that ran across all sites owned by Ziff Davis. The ads served as traffic drivers, awarness campaigns, and newsletter signup devices. In addition to the design, I worked with ad vendors and our dev team to create a seamless one click newsletter signup directly inside of the high impact ad, leading to a substantial increase in subscribers.

Redesigned CNET House Ads

CNET House Ads Design Exploration

AI Atlas House Ads

AI Atlas House Ads Exploration

CNET Holiday House Ads

CNET Money Matters

CNET Money Matters Exploration

High Impact Ad Units

Refined and developed several high impact ad formats for CNET and other Ziff Davis publications. Working alongside our ad vendors, marketers, and product and engineering teams, I reworked our ad solutions offerings to be more appealing to advertisers and more engaging for our audience. This led to increased ad sales, affiliate revenue, and CTR.

Interscroller High Impact Ad Unit

Skin High Impact Ad Unit

Ambient Ad Feature